Flo Real Estate
This guide is for real estate agencies and teams that use Flo to manage listings, interested contacts, and sales activities.
Main modules
| Module | How to use it in real estate |
|---|---|
| Users | Manage staff, administrative roles, and registered users. |
| Properties | Create listings, update data, images, statuses, and the reserved area. |
| Digital growth | Use listings as new public, indexable pages. |
| Client preferences | Collect users' search criteria and interests. |
| Matching | Compare properties and preferences to spot sales opportunities. |
| Communication | Notify the public when new listings or content are published. |
Recommended path
- Set up users, roles, and staff.
- Create or update properties.
- Curate images, descriptions, and statuses.
- Use preferences and matching to follow the most relevant contacts.
- Keep reserved information useful to the team up to date.
Operational notes
User management follows Flo's common base, but in real estate the user record can include extra information such as preferences, matching, recent accesses, or property-related activities.
This information helps you understand which contacts to follow up and which properties to propose.