Digital growth
What it is
A category of modules for creating new pages and new branches of the customer's digital identity.
Unlike dynamic content, which edits already-planned sections of the site, these modules generate new publishable and indexable content.
Why it is different from dynamic content
Dynamic content is used to update existing parts of the site, such as services, about or gallery: it does not create new pages and does not generate new URLs.
Digital growth modules are instead used to create new pages: articles, listings, catalog cards or similar content.
This difference has commercial and strategic value, because well-structured new pages can improve online presence and contribute to SEO.
Linked modules
Modules that generate new pages
| Module | What it publishes |
|---|---|
| Blog | Articles, news and editorial content. |
| Properties | Real estate listings. |
| Catalog | Catalog cards, products and offers. |
- Each published item can be made available as a public page; indexing depends on how the customer's website implements it and on search-engine decisions.
- Dynamic content and Scheduled content do not generate new pages: they update existing sections or temporarily replace the site view.
Impact on SEO and digital identity
- Flo manages content and its publication state. Modules expose the data needed by the website; the customer's website builds the pages and determines URLs, metadata, sitemap, and indexing.
- In the Blog, the slug is generated automatically from the title and is designed for SEO and shareable links.
- If the instance has a webhook configured, Flo can notify the website when content is published so the site can update pages or the sitemap.
- The Grow plan's marketing page lists an SEO assistant, meta title and description, SEO-friendly URLs, a dynamic sitemap, and editorial suggestions. Actual availability depends on the configuration and customer website: confirm with support which items are active instead of assuming they are settings in every Flo editor.
Relationship with plans
- The Starter plan includes updating the dynamic sections defined at design time: you work on existing content.
- The Grow plan is commercially described as supporting new pages and organic growth; confirm the scope of services in your contract with support.
Best practices
- Publish only complete content: title, slug, description and images.
- Use the Blog for editorial content, Properties for listings and Catalog for products and offers.
- Schedule a message from the Communication module when you publish new content.