Passa al contenuto principale

GA4 Setup for a Customer

When configuring Google Analytics 4 (GA4) for a customer, two things must always be done after the property is created:

  1. Grant Ledges access — team.ledges@gmail.com must be added as an Editor on the account.
  2. Link external sources — connect Google Search Console and (when relevant) the Google Business Profile so search and local data flow into GA4.

All steps are performed from Amministrazione (Admin) inside the customer's GA4 account.

note

The GA4 UI may be shown in Italian or English depending on account settings. Where a label matters, both versions are given. The screenshots below use the customer Urbino Casa as an example.

1. Add Ledges as Editor​

Ledges needs edit access to manage the property and create the links described below.

  1. Go to Amministrazione → Impostazioni account → Account → Gestione dell'accesso all'account (Account access management).
  2. Click + (top right) and add team.ledges@gmail.com.
  3. Assign the Editor role.

The access list should end up like this — the customer as Amministratore (Administrator) and team.ledges@gmail.com as Editor:

Account access management with team.ledges@gmail.com set as Editor

suggerimento

Editor is enough — it allows linking products and editing the property without granting user-management rights. Do not request Amministratore unless the customer explicitly hands over ownership.

Linking Search Console brings organic search queries and landing-page data into GA4.

Requirements: you must be a verified owner of the Search Console property and have edit permission on the GA4 property (granted in step 1).

  1. Go to Impostazioni proprietà → Collegamenti dei prodotti → Collegamenti Search Console (Property settings → Product links → Search Console links).

    Product links list with Search Console links highlighted

  2. On a new property the list is empty. Click Collega (Link).

    Empty Search Console links page

  3. In Configurazione collegamento, at step Scegli una proprietà Search Console, click Scegli account (Choose account).

    Create a link with Search Console — step 1

  4. Pick the customer's domain from the list of Search Console properties you own, then Conferma (Confirm).

    Choose the Search Console property to link

  5. Select the web stream, review the summary, then Invia (Submit).

    Review and submit the Search Console link

  6. A LINK CREATED confirmation appears.

    Link created confirmation

  7. The link now shows in Collegamenti Search Console, with team.ledges@gmail.com listed under Linked by.

    Search Console links list showing the created link

Linking the Business Profile (Profilo dell'attività su Google) brings local and Maps interaction data into GA4. Do this for customers with a physical location (real-estate agencies, studios, etc.).

Requirements: manager access to the Business Profile and edit permission on the GA4 property.

  1. Go to Impostazioni proprietà → Collegamenti dei prodotti → Collegamenti ai profili dell'attività su Google, then click Collega (Link).

    Business Profile links page — empty

  2. In Configurazione collegamento, click Scegli le schede di Profilo dell'attività su Google (Choose the Business Profile listings).

    Create a link with Business Profile — step 1

  3. Select the customer's business profile (you must have manager access to it), then continue.

    Select the business profile to link

  4. Review the summary and click Invia (Submit).

    Review and submit the Business Profile link

Checklist​

StepWhenResult
Add team.ledges@gmail.com as EditorAlwaysLedges can manage the property
Link Google Search ConsoleAlwaysOrganic search data flows into GA4
Link Google Business ProfileIf the customer has a physical locationLocal / Maps data flows into GA4